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Oral history transcript, Jerry Holleman, interview 1 (I), 4/19/1971, by David G. McComb (Item)

the advertising done and all of these things, and manage to get the votes. But he's never had the kind of political organization that you think of when you think of powerful politicians. M: How could he get away with that? Daley, for example. You'd think

Oral history transcript, W. Ervin James, interview 1 (I), 2/17/1978, by Michael L. Gillette (Item)

on that frequency and would protect them with a directional antenna in their coverage. They were a little upset about this. You know, most of these big stations actually try to sell an audience that they don't even have, but they lead their advertisers to believe

Oral history transcript, Sam Houston Johnson, interview 1 (I), 4/13/1976, by Michael L. Gillette (Item)

Oral history transcript, Lawson B. Knott, Jr., interview 1 (I), 4/21/1981, by Michael L. Gillette (Item)

-three and a half million dollars, which was our figure. Since we were not advertising this for public bid or competi- tive bids, we were under constraints to submit it to the Government Operations Committees of the House and Senate for approval

Oral history transcript, John Fritz Koeniger, interview 2 (II), 11/17/1981, by Michael L. Gillette (Item)

__ it was either Blanco or Johnson City, I don It know which it was--before he ate breakfast. He said, "I went into a restaurant there,ll and he said, III noticed they had some Budweiser advertised, so I said, 'Let me have a bottle of that Budweiser 'll ItJhile

Oral history transcript, Victor Ferrari, interview 1 (I), 5/28/1991, by Michael L. Gillette (Item)

college in 1935 and graduated during June 1939. I became very interested in the military because at that time they were advertising for young men to join the air force to become pilots. they required was two years of college. What When I completed two

Oral history transcript, Jule M. Sugarman, interview 1 (I), 3/14/1969, by Stephen Goodell (Item)

Oral history transcript, James Sundquist, interview 1 (I), 4/7/1969, by Stephen Goodell (Item)

Oral history transcript, Larry Temple, interview 2 (II), 6/12/1970, by Joe B. Frantz (Item)

Oral history transcript, D.B. Hardeman, interview 1 (I), 2/26/1969, by T.H. Baker (Item)

led me unexpectedly to North Texas, to Denison and Sherman, where we established a fishing and travel magazine. I had a public relations and advertising agency for roughly ten years. legislature for two terms from North Texas. And I went

Oral history transcript, Bryce N. Harlow, interview 1 (I), 2/28/1979, by Michael L. Gillette (Item)

Oral history transcript, Lewis Blaine Hershey, interview 1 (I), 11/22/1968, by Paige E. Mulhollan (Item)

Oral history transcript, Harold Barefoot Sanders, interview 1 (I), 1/1/1969, by Joe B. Frantz (Item)

Oral history transcript, Sam Low, interview 1 (I), 6/9/1969, by David G. McComb (Item)

Oral history transcript, Betty Furness Midgley, interview 1 (I), 12/10/1968, by David G. McComb (Item)

Oral history transcript, William M. (Fishbait) Miller, interview 1 (I), 5/10/1972, by Joe B. Frantz (Item)

went on with our meeting . F: M: We didn't have to lose anybody because we advertised that fact that we were going to have the loudspeaker on and we'd . be able to hear the top fight . There wasn't much time to those Louis fights in those days

Oral history transcript, Ralph G. Newman, interview 1 (I), 9/2/1974, by Joe B. Frantz (Item)

a little more than you would in an ordinary visit. I drafted a memorandum to the President saying the Round Table was coming and explaining who they were and hoping perhaps he would greet them. I was advised that it might happen, but not to advertise

Oral history transcript, Arthur M. Okun, interview 2 (II), 4/15/1969, by David G. McComb (Item)

Oral history transcript, C. Robert Perrin, interview 2 (II), 3/17/1969, by Stephen Goodell (Item)

Oral history transcript, Kenneth A. Randall, interview 1 (I), 3/14/1969, by David G. McComb (Item)

man. Moreover, he was running We, through an advertising agency and good friends and his close advisers persuaded him to change from suits into sport clothes. We got him to wear new glasses and injected a philosophy of vigor. Wallace right to today

Oral history transcript, Conrad L. Wirth, interview 1 (I), 8/5/1969, by Joe B. Frantz (Item)

elections or something. It wasn't his own election, I'm sure. F: No. W: Well, time went on, and of course he was supposed to be at our big banquet. We didn't advertise the thing, but we did converse with LBJ Presidential Library http

Oral history transcript, Arthur Krim, interview 2 (II), 5/17/1982, by Michael L. Gillette (Item)

think it was, Harvard Business or something like that [Advertising Federation of America]. K: And that it was the wrong thing to say in that atmosphere. Vicky McCammon said nothing, but she was there. But this was only the beginning of what came out

Oral history transcript, Arthur Krim, interview 3 (III), 6/29/1982, by Michael L. Gillette (Item)

Oral history transcript, Lawrence E. (Larry) Levinson, interview 5 (V), 11/5/1971, by Joe B. Frantz (Item)

Oral history transcript, Charles M. Maguire, interview 3 (III), 7/29/1969, by Dorothy Pierce (McSweeny) (Item)

Oral history transcript, Louis Martin, interview 2 (II), 6/12/1986, by Michael L. Gillette (Item)

with these people who cut these records, and so forth. So we worked out a radio approach to things. On the print side, I used the literature, I used the advertising and the black press-we had about a hundred and fifty black newspapers, about twenty-five of them very

Oral history transcript, Lawrence F. O'Brien, interview 9 (IX), 4/9/1986, by Michael L. Gillette (Item)

) That one we didn't use. (Laughter) G: It didn't air? O: No. G: Was the 1964 campaign significant in the development of this sort of media political advertising? Was there anything new in 1964 that you hadn't done in 1960? O: Yes. There was more

Oral history transcript, Lawrence F. O'Brien, interview 19 (XIX), 4/22/1987, by Michael L. Gillette (Item)

that was advertised or-- O: We tried to maintain it that way; we kept it informal in terms of the White House. I mean, you couldn't look at a White House table of organization and say, "Here's a group that is feeding the Congress," for obvious reasons. Nor did you

Oral history transcript, George E. Reedy, interview 3 (III), 6/7/1975, by Michael L. Gillette (Item)

Oral history transcript, George E. Reedy, interview 26 (XXVI), 11/16/1990, by Michael L. Gillette (Item)

: Grapefruit and melon. R: Yes. It's mostly to advertise Texas more than anything else. Onions, marvelous onions. And I think that Billy Sol at one point was talked into picking up the tab for a couple of radio stations out in West Texas. Cliff--oh, what

Oral history transcript, Robert Short, interview 1 (I), 8/22/1979, by Joe B. Frantz (Item)

, and it was visible. A lot of the advertising was donated and that kind of thing, so I figured, well, the only things that these fellows can get is a visit with the President, so I arranged two of those meetings in the White House in the Oval Office. He was very kind

Oral history transcript, R. Sargent Shriver, interview 3 (III), 7/1/1982, by Michael L. Gillette (Item)

of kids in the inner cities of America. Well, I've been in that, I tell you, for five years in Chicago, the Board of Education, and I knew you did not go to them by advertising in Vogue magazine. You had to go to them through disc jockeys, billboards

Oral history transcript, Everett D. Collier, interview 1 (I), 3/13/1975, by Michael L. Gillette (Item)

Oral history transcript, Kenneth M. Birkhead, interview 2 (II), 1/13/1970, by T.H. Baker (Item)

Oral history transcript, James H. Blundell, interview 1 (I), 10/29/1974, by Michael L. Gillette (Item)

Oral history transcript, Warren G. Woodward, interview 1 (I), 6/3/1968, by Paul Bolton (Item)

Folder, "Administrative History of the Agency for International Development, Part I, Chapters V thru VIII", Box 1 (Item)

Folder, "Ex FG 659 Committee on Population Control and Family Planning," WHCF FG, Box 382 (Item)

Folder, "Flying Saucers," Papers of Drew Pearson, Georgetown Files, Box G 274 [1 of 2] (Item)

Folder, "Whistle Stop [1 of 6]," Liz Carpenter Subject Files, White House Social Files, Box 11 (Item)