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Folder, "Volume I, Documentary Supplements, News Releases," Department of Transportation Administrative History, Box 3 (Item)
Folder, "Simulmatics Media Study," Papers of Robert Shellow, Box 4 (Item)
  • to show the tapes to and test the reactions of randomly selected.,, untrained -subjects. This technique of content analysis was pioneered by Professor Philip Stone of Harvard and is described 1n some detail in his book 11The General Inquirer. " Among