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- selling th& national advertisers, fi:rst, because
do not have the •al&s force, and second, beo-use the advertisers know nothing about cur station.
we
i or these reason, 1 I think we should propoao that they
pay u1 $15 or $20 per hour for the oommeroial
- Financial matter involving a man named Barron, estimates for radio equipment/advertising/office furnishings, proposal for contract with Columbia
- hundred dollars necessary and take it out of
the $3000 you got from Alabama, and go ahead and have the piano renovated,
etc. and purchase the new stuff.
Now for ·the advertising. We should have e. well-planned program
from week to week. I don't want
- , with fl:
defihite knowledge that as we go farther into the war economy
revenues are going to continue to decline. We may boost it up
for a month or so w:t advertising is bound to fal 1 off, and we must
not make the mistake Elliott Roosevelt made by getting
- , confers with Paul W. Kesten, CBS executive vice-president, who
is in charge of the network during Mr. Paley's leave.
st Advertising
G-3
MEMORANDUM
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