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Folder, "Beautification Summary - The Committee for a More Beautiful Capital, 1965 - 1968," White House Social Files, Beautification Files, Box 22 (Item)
  • and encourage citizens and communities-­ not in any way to do it for them -- but to encourage them to shoulder the tasks themselves of beautifying their surroundings. Specifically, she said that good design is good advertising, and she felt that merchants would