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- selling th& national advertisers, fi:rst, because
do not have the •al&s force, and second, beo-use the advertisers know nothing about cur station.
we
i or these reason, 1 I think we should propoao that they
pay u1 $15 or $20 per hour for the oommeroial
- Financial matter involving a man named Barron, estimates for radio equipment/advertising/office furnishings, proposal for contract with Columbia
- hundred dollars necessary and take it out of
the $3000 you got from Alabama, and go ahead and have the piano renovated,
etc. and purchase the new stuff.
Now for ·the advertising. We should have e. well-planned program
from week to week. I don't want
- 5:35 p.m. April 12. 1943
Dearest love:
Thi s morn i ng N!r • Es c o e rec e iv ea e. le t t er fr om .E • F • Becker ,
Advertising Tirrector, S&few&y Stores, Inc., Oakland, CElifornia.
I quote:
u··Ne h1:ve your letter of February !-::4th addressed
- Advertising and programs, KTBC sales totals for early part of 1943, typewriter situation, Paul Bolton program
- "do or die"
spirit that you have ahvays engendered in your office end in the
11YA--and I've about decided I '11 take one person with some of that
and let go the background in actually selling redio advertising!!
Of course, he would not fill the same
- Handley Judgement/Settlement, Personnel matters - Salesman reports, possibility of Sherman working for KTBC, personnel management, possibility of hiring Harvey Payne in lieu of Sherman, KTBC studio space and Brown building, Paul Bolton, Advertising
- , commissions
and other running expenses. Note that of the total of i-~3582.80, there
is :1375 that involves no caeh outlay-•it is trade-outs in advertising .,
,300 to the Austi.n Sohool of Buaine·as, about '.)75 to the Daily ?exan. In
figuring actual outlay
- been -vranting to do it for some time. He works on the ' news
machines fo,r I>aul up t the Capitol
·
Third, we actually received the contracts we had sent to
Safeway, signed by L. B. Harris, their Division Advertising Manager in Iellaa, for the l 2 tl5
- Social updates, Texas politics, mentions investigation of LCRA, personnel matters - engineer, Advertising contracts (Safeway), NBC contract, personnel matters - janitor, program director, Sherman, bluebonnet pictures
- , or ayb we 1.•ould b
.1
onl1 stet1on to c rry lt.
II
to
thinks
e should spend about
500, as follO~ia:
l.
2.
dv rt1 in in he uat1n•Anter1oan, e out 1300
Advertising in about 15 oountr1 new papers. which w1ll get
11 our prim ry coverage, bout "'12!5.
3
- KTBC personnel changes, cleaning up office and studio space, advertising KTBC campaign proposal for Columbia, KTBC Administrative matters - travel expenses, typewriter situation, LBJ constituent business, NBC Thesaurus contract, letter from
- advort'i.ain . on
the atatlon d 1f he £&Ve orders to run auch advertising he did it without
author1&&t1on or aey right to do so. 1 did buy eane time from him,• little
bit. on the Tyler atation, thinkin it would be good business to et to
thoae oil men dova1
- Delinquent account with Driskill Hotel for advertising, possible individual for job in LBJ office, refinishing of KTBC office furniture, personnel matters - program director
- no oommittmenta to
oontinue. Thia Mk he haa 050 on the Quoen. None at present on the others.
7.
Adv rtising program
Will have to ha.ve long talk with Ellooe and see what he t hillka
how •p•nt. .ore later.
8.
at:i.mate hould be and
KTSA advertisers on Columbia
- Typewriter situation, Standard Library and ASCAP Contract, Bill Clark and Advertising Contracts, KTBC studio space (Brown building), Handley judgement, Personnel issues - Salesman Commissions, programming ideas
- this location we
can do so by giving them ten days notice and allowing them"radio advertising in the amount of 150 per month for a period of 5 years or
ao long as I>arty of the 1itnnd :part occupies the second floor of the
ilmot Building as space for his school
- , with fl:
defihite knowledge that as we go farther into the war economy
revenues are going to continue to decline. We may boost it up
for a month or so w:t advertising is bound to fal 1 off, and we must
not make the mistake Elliott Roosevelt made by getting
- , confers with Paul W. Kesten, CBS executive vice-president, who
is in charge of the network during Mr. Paley's leave.
st Advertising
G-3
MEMORANDUM
TO-------------
D A T E - - - - --
DEPT. _ _ _ _ _ _ _ _ _ _ __
CITY _ _ _ _ _ _ _ _ _ _ __
TERR. N O
- Construction on KTBC studios, electric rates for KTBC, accounts receivable, KTBC advertising for Columbia/CBS, possible individual for job in LBJ office, personal expenses, reusing Senate campaign envelopes for KTBC
- Typewriter situation, speaking with contacts re hiring of salesman and insurance for station, advertising, ASCAP contract, INS contract, CBS affiliation, personnel matters (engineers and salesmen), mention of TJ Taylor and Alabama estate
- Balance of personal and business accounts, KTBC book-keeping and advertising accounts, Lady Bird finding errors in KTBC book-keeping