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Personal Papers of Lyndon and Lady Bird Johnson
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- the bldget. That budget should be broken down and rj (-c:.____~,,
pretty careful estimates made. Then he should have an income goal 4:i.Al"'- c·:. p f'
and try to exceed it.
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f -.1..,,,1
,/'}'(}l;_,.e>',,_ J.
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- , or ayb we 1.•ould b
.1
onl1 stet1on to c rry lt.
II
to
thinks
e should spend about
500, as follO~ia:
l.
2.
dv rt1 in in he uat1n•Anter1oan, e out 1300
Advertising in about 15 oountr1 new papers. which w1ll get
11 our prim ry coverage, bout "'12!5.
3
- to be
ready to supply hbn in the short at time poaaible in antioip tion o a y•a answer
on the pr1oritiea.
4. Jlr. Eaooe had not yet got ott the registered letter to Jlima Radio but
aaaur•• me he will today--and I a1-.ll aee that he doea. It ii