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Oral history transcript, Charles M. Maguire, interview 1 (I), 7/8/1969, by Dorothy Pierce (McSweeny) (Item)

Escapee Program in Nuremberg in the early fifties. I also had considerable experience in advertising and public relations. In early 1960 I decided to leave that world of advertising and public relations and return to Columbia University in New York City

Oral history transcript, Lawrence F. O'Brien, interview 15 (XV), 11/20/1986, by Michael L. Gillette (Item)

[research and development], accepted the realities of life regarding the unions. Then [we] organized national advertisers to do public service, selling zip code. Here you are, with a volume of mail equal the volume of the entire rest of the world, growing

Oral history transcript, James Robinson, interview 1 (I), 2/21/1985, by Ted Gittinger (Item)

, there is a note that Sterling Lord called and said, "I have a contract with Coward-McCann," a small house as he described it--and it was. They were also publishing a book about Bobby Kennedy that was in the works and was being advertised. I was expected to finish

Oral history transcript, Bess Whitehead Scott, interview 1 (I), 3/31/1987, by Christie L. Bourgeois (Item)

for the paper--I was so inexperienced that I didn't know that that's what they were--to advertise the paper and advertise the theatre, that they went together, and they had kid matinees, moving pictures, Mary Pickford and the Keystone Cops and everything like

Oral history transcript, Oscar L. Chapman, interview 1 (I), 8/15/1972, by Joe B. Frantz (Item)

. It was almost It was fantastic. F: They just advertised him, didn't they? . C: Oh, they advertised him so well, everybody wanted to know what this was all about. And as they went into it, this causing them all to study it very sincerely, and that was just

Oral history transcript, Cynthia Wilson, interview 2 (II), 11/7/1985, by Lewis Gould (Item)

begin to turn themselves around, I think it's really significant--like this past week in Washington we have just had the opening of--one of our oldest department stores has built a brand-new building downtown, and they advertised the biggest freestanding

Folder, "Pulliam, Eugene C. [1930-1932]," Papers of Charles Marsh, Box 4 (Item)

Folder, "Wallace, Henry A. [1945]," Papers of Charles Marsh, Box 28 (Item)

on Mail Order Sales On copies sold direct to the consumer through the medium of mail order coupon advertising or direct bl mail circularization the royalty shall be 5% of the amount of the Publishers charges for copies of said work, less returns

Folder, "Pepper, Claude (Senator) [1950]," Papers of Charles Marsh, Box 30 (Item)

not realise that the ' Saturday Evening Post averages $SO,OOO worth of advertising trom th e Du ?onts and att111ated companies every issue and that one branch ot the Du Pont family 11 heavily supporting Smathers. - STRAIGHl' GOP-DEMO FIGHr - Real tact

Newsletter, "Among Friends of LBJ, issue # 43, 15 July 1988," LBJ Library (Item)

, Drake University; currently writing series of Shake spearean studies WILLIAM D. MAGNES, President of an advertising company bearing his name, Washington, D.C. JOHN MEWHA, United States Army, Retired; currently wri,ting a book .involving Oregon

Newsletter, "Among Friends of LBJ, Symposium: Government's Stake in American Culture, September 14, 1995," LBJ Library (Item)

exhibit, "Robert Mapplethorpe: The Perfect Moment," which contained several homoerotic photographs among its Li() pieces. This proved lo be the "perfect moment" for the opponents of the NEA to launch a direct-mail and advertising onslaught. The purpose

Oral history transcript, Joseph A. Califano, interview 31 (XXXI), 7/11/1988, by Michael L. Gillette (Item)

tests, or meet the levels needed to be in the army, or what have you, we wouldn't have to draft that many people. And thirdly, the use of the military bases to say that anybody that advertises housing on a military base has to, it's got

Oral history transcript, Joseph A. Califano, interview 49 (XLIX), 7/18/1989, by Michael L. Gillette (Item)

with employment discrimination. We looked, I believe, at requiring--military installations maybe even had an order issued saying that you couldn't advertise your rooming house or your rooms on the post, on the military installation, unless you agreed to say anyone

Oral history transcript, Joseph A. Califano, interview 52 (LII), 8/15/1989, by Michael L. Gillette (Item)

--and I notice here in one of them, she called the South "a depressed area;" she overstated what we were doing in terms of coverage of workers; she gave too much credit to the minimum wage. I mean, it was an advertising statement, not a political statement

Folder, "[Part 2 and Notes][removed from binder] 1941," Papers of Charles Marsh, Box 15 (Item)

Folder, "Civil Rights Boycotts – Alabama and Mississippi," Office Files of Lee White, Box 6 (Item)

and the ad-signers. A. M. Secrest 0£ CRS and Randolp~ Blackwell 0£ SCLC will be on hand to observe and participate as members 0£ the meet~ng desire. Ann ou nced purpose 0£ the meeting: To take steps to implement the statements 0£ the advertisement

Oral history transcript, Lawrence F. O'Brien, interview 25 (XXV), 8/25/1987, by Michael L. Gillette (Item)

-third. That meeting emphasized advertising and media with Joe Napolitan leading the discussion. That brought us to campaign materials and Geri Joseph gave a detailed report on women's activities. Bob McCandless reported on the regional meetings which
City speech on Vietnam; Nixon's continued refusal to debate Humphrey; buying television time for Humphrey; poll results; Humphrey dealing with hecklers; a lack of funding for campaign materials; television advertisements for Edmund Muskie; Humphrey's

Folder, "Ex FG 731 President's Committee on Equal Employment Opportunity 5/20/64 - 6/9/64," WHCF FG Subject Files, Box 402 (Item)

Oral history transcript, Walter Jenkins, interview 10 (X), 10/6/1983, by Michael L. Gillette (Item)

in it later, left the government actually, went to New York, lived there. G: When was this? In 1952? J: In 1952, before we went on the air. advertising in New York. world. Went off the payroll and sold Thought I was the hottest salesman

Oral history transcript, Earle C. Clements, interview 1 (I), 10/24/1974, by Michael L. Gillette (Item)

an advertisement in which he had lifted from the Congressional Record, something that was pretty near an indication that Johnson had endorsed Malone. Well, he thought very kindly toward Malone as I did. Malone was one Republican that was kind of my assignment when

Oral history transcript, S. Douglass Cater, interview 4 (IV), 4/24/1981, by Clarence Lasby (Item)

Labeling and Advertising Act. I wondered if you remembered anything about that. It interested me because--I didn't find a great amount of material on it, but what seemed to be clear from 1965 through--I think it's a separate-what seemed to be interesting
Health care reform; Mary Lasker; White House Health Conference, 1965; Federal Cigarette Labeling and Advertising Act; Family Assistance Program.

Folder, "White House Fashion Show, 2/29/1968 [2 of 3]," White House Social Files, Bess Abell Files, Box 23 (Item)

Folder, "Pest and Disease Control [folder includes scrapie in sheep, screwworm, and rats]," 1958 Subject Files, Senate Papers, Box 582 (Item)

Oral history transcript, Joe W. Fleming II, interview 1 (I), 2/19/1969, by Stephen Goodell (Item)

is an Appalachian trait. G:Hould you say that it was a build-cities program? F: Yes, although I don't think it was advertised that way, and I WOUldn't advertise it that way today, because there's a great deal of parochialism among these county governments and among

Oral history transcript, Jack Valenti, interview 4 (IV), 3/3/1971, by Joe B. Frantz (Item)

Oral Histories [NAID 24617781] on Doyle Dane Bernbach to do the advertising. charge of that. More on LBJ Library oral histories: http://discoverlbj.org/exhibits/show/loh/oh Bill Bernbach was in We met occasionally with them, though Bill had a larger

Oral history transcript, Jack Valenti, interview 5 (V), 7/12/1972, by Joe B. Frantz (Item)

come from the advertising world. I was asked to address the American Advertising Association in Boston, and I asked the President if I could be off to make the speech. He said fine; he did not ask to look at my speech, I didn't show it to him

Oral history transcript, John W. Hechinger, interview 1 (I), 3/5/1969, by David G. McComb (Item)

Oral history transcript, Robert J. Smith, interview 1 (I), 5/15/1979, by Michael L. Gillette (Item)

wife--up in Westport, Connecticut they live now; he's with Mobil Oil--and she has tried to make as much a collection as she could, and she's advertised in the papers around where secondhand books are sold. of them have disappeared. today. But so

Oral history transcript, Esther Peterson, interview 2 (II), 10/29/1974, by Michael L. Gillette (Item)

: Would you elaborate on this? P: I think the time was when we were having the trouble on the truth in lending issue. Was this the AFA thing? There were three big crises that I had. One was with the advertisers, and I still feel that that goes back
Campaign contributions; Bobby Baker; labor leaders; Earle Clements; LBJ's campaign trail; Commission on the Status of Women; Eleanor Roosevelt; three consumer crises: advertisers, boycotts and truth in lending bill; Republican tricks; problems

Oral history transcript, R. Vernon Whiteside and Walter Richter, interview 1 (I), 8/1/1985, by Michael L. Gillette (Item)

all the paying ones. G: What was Prof Greene's political philosophy? W: Horace Richards put in a little radio station that was an outlaw station--it had no license--in the Ford Motor Company. day and night if he could get any advertisers. with his

Oral history transcript, Will Wilson, interview 1 (I), 6/18/1970, by Joe B. Frantz (Item)

of Texas history considerably,couldn't, th-::y? W: Yes. Some of the candidates were either serving partly personal motivations or frivolous. self. Gonzalez got in there to advertise him- He had no chance of winning, and he took the Mexicans away from

Oral history transcript, Louis Martin, interview 1 (I), 5/14/1969, by David G. McComb (Item)

of the domestic business and spent that year in Nigeria. He [Dolan] has established quite a reputation in England. He's an American citizen who, after the war, remained in England and started up a public relations-advertising business. And he had an account

Oral history transcript, Lawrence F. O'Brien, interview 12 (XII), 7/25/1986, by Michael L. Gillette (Item)

attorney, Don Thomas, was representing the outdoor advertisers in this. Did this ever come to your attention? O: It came to my attention, but I don't know as I had the occasion to particularly focus on it, because while it was unusual to have a friend

Oral history transcript, Robert S. Allen, interview 1 (I), 5/30/1969, by Stephen Goodell (Item)

West and areas in the Southern States. He was helping those people with a few thousand dollars that would go a long distance. Those were the days before TV advertising, which is costly and expensive. What little advertising was done

Folder, "Ex OS 4-1, Astronauts, 9/16/65 - 6/8/66," WHCF OS, Box 8 (Item)

Oral history transcript, Walter Jenkins, interview 7 (VII), 1/18/1983, by Michael L. Gillette (Item)

was able to see in a moment things they should have done. Like, one of the things that he made them all do is everybody that advertised, he had her tell everybody that worked there to go by and at 1east price something and say, (Laughter) 11 I heard about

Oral history transcript, Donald J. Cronin, interview 2 (II), 12/4/1989, by Michael L. Gillette (Item)

in the Senate, as I recall, took advantage of those cleavages. While they may have advertised it as cooperation, I don't think it lent itself to any real cooperation, because of the differences in the philosophy behind the foreign policies. G: Any

Folder, "FG 11-8-1/Territo, Dorothy [Executive Office of the President - The White House Office - Special Assistants - Aides]," WHCF FG, Box 115 (Item)

at 20th Washington Conference of t:1e Advertising (p.612 also) Council (p.609 P.P.) 9. May 7 Remar.,!,cr;in Nchens Ohio University (p.631 P.P. 2 refs - firs-'c ti:r:e in Capital Le-cter3) a}.so p.632 10.May 7 Rec182'ks 01-1t::iici.eCity Hall, 3xlcy- Mount

Folder, "Breakthrough - Miscellaneous," Records of the NACCD (Kerner Commission), Embargoed Series, Box 14 (Item)

Chrlst Templi 1366() .Stansbury. It had been advertised in the standard Breakthrough mnner by handouts at looal churohes. !J!'.ae meeting began··,r \dth a man identified as Breakthrough' a ••Chaplain", Dave Hartin, In .a benediotion he pnqed for Goel who

Folder, "Beautification Summary - The Committee for a More Beautiful Capital, 1965 - 1968," White House Social Files, Beautification Files, Box 22 (Item)

and encourage citizens and communities- not in any way to do it for them -- but to encourage them to shoulder the tasks themselves of beautifying their surroundings. Specifically, she said that good design is good advertising, and she felt that merchants would

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