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- the bldget. That budget should be broken down and rj (-c:.____~,,
pretty careful estimates made. Then he should have an income goal 4:i.Al"'- c·:. p f'
and try to exceed it.
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. A lic e B ro w n ’s plane s e t down about 10:00 b rin ging Ma co n d a and N an cy
'i
' who so o n d ep arted fo r San A ntonio, and H erb ert Wel l s , h er d eco ra to r from
( , H o u sto n . -A nd w e spent the liv e -lo n
- , or ayb we 1.•ould b
.1
onl1 stet1on to c rry lt.
II
to
thinks
e should spend about
500, as follO~ia:
l.
2.
dv rt1 in in he uat1n•Anter1oan, e out 1300
Advertising in about 15 oountr1 new papers. which w1ll get
11 our prim ry coverage, bout "'12!5.
3
- to be
ready to supply hbn in the short at time poaaible in antioip tion o a y•a answer
on the pr1oritiea.
4. Jlr. Eaooe had not yet got ott the registered letter to Jlima Radio but
aaaur•• me he will today--and I a1-.ll aee that he doea. It ii
- s w a s th e r e w ith us.^^^ We h a d a h a i r -
.‘•ii
X
.
d r e s s e r A vaiting. S w e e t l i t t l e M r s . F r e d e r i c k B u rg who h a d le f t h e r tw o' '
c h i l d r e n w i t h ^ b m e 'b a b y s i t t e r "an
c o m e 'o v e r