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Oral history transcript, Harold Barefoot Sanders, interview 1 (I), 1/1/1969, by Joe B. Frantz (Item)

Oral history transcript, Sam Low, interview 1 (I), 6/9/1969, by David G. McComb (Item)

Oral history transcript, Betty Furness Midgley, interview 1 (I), 12/10/1968, by David G. McComb (Item)

Oral history transcript, William M. (Fishbait) Miller, interview 1 (I), 5/10/1972, by Joe B. Frantz (Item)

went on with our meeting . F: M: We didn't have to lose anybody because we advertised that fact that we were going to have the loudspeaker on and we'd . be able to hear the top fight . There wasn't much time to those Louis fights in those days

Oral history transcript, Ralph G. Newman, interview 1 (I), 9/2/1974, by Joe B. Frantz (Item)

a little more than you would in an ordinary visit. I drafted a memorandum to the President saying the Round Table was coming and explaining who they were and hoping perhaps he would greet them. I was advised that it might happen, but not to advertise

Oral history transcript, Arthur M. Okun, interview 2 (II), 4/15/1969, by David G. McComb (Item)

Oral history transcript, C. Robert Perrin, interview 2 (II), 3/17/1969, by Stephen Goodell (Item)

Oral history transcript, Kenneth A. Randall, interview 1 (I), 3/14/1969, by David G. McComb (Item)

man. Moreover, he was running We, through an advertising agency and good friends and his close advisers persuaded him to change from suits into sport clothes. We got him to wear new glasses and injected a philosophy of vigor. Wallace right to today

Oral history transcript, Conrad L. Wirth, interview 1 (I), 8/5/1969, by Joe B. Frantz (Item)

elections or something. It wasn't his own election, I'm sure. F: No. W: Well, time went on, and of course he was supposed to be at our big banquet. We didn't advertise the thing, but we did converse with LBJ Presidential Library http

Oral history transcript, Arthur Krim, interview 2 (II), 5/17/1982, by Michael L. Gillette (Item)

think it was, Harvard Business or something like that [Advertising Federation of America]. K: And that it was the wrong thing to say in that atmosphere. Vicky McCammon said nothing, but she was there. But this was only the beginning of what came out

Oral history transcript, Arthur Krim, interview 3 (III), 6/29/1982, by Michael L. Gillette (Item)

Oral history transcript, Lawrence E. (Larry) Levinson, interview 5 (V), 11/5/1971, by Joe B. Frantz (Item)

Oral history transcript, Charles M. Maguire, interview 3 (III), 7/29/1969, by Dorothy Pierce (McSweeny) (Item)

Oral history transcript, Louis Martin, interview 2 (II), 6/12/1986, by Michael L. Gillette (Item)

with these people who cut these records, and so forth. So we worked out a radio approach to things. On the print side, I used the literature, I used the advertising and the black press-we had about a hundred and fifty black newspapers, about twenty-five of them very

Oral history transcript, Lawrence F. O'Brien, interview 9 (IX), 4/9/1986, by Michael L. Gillette (Item)

) That one we didn't use. (Laughter) G: It didn't air? O: No. G: Was the 1964 campaign significant in the development of this sort of media political advertising? Was there anything new in 1964 that you hadn't done in 1960? O: Yes. There was more

Oral history transcript, Lawrence F. O'Brien, interview 19 (XIX), 4/22/1987, by Michael L. Gillette (Item)

that was advertised or-- O: We tried to maintain it that way; we kept it informal in terms of the White House. I mean, you couldn't look at a White House table of organization and say, "Here's a group that is feeding the Congress," for obvious reasons. Nor did you

Oral history transcript, George E. Reedy, interview 3 (III), 6/7/1975, by Michael L. Gillette (Item)

Oral history transcript, George E. Reedy, interview 26 (XXVI), 11/16/1990, by Michael L. Gillette (Item)

: Grapefruit and melon. R: Yes. It's mostly to advertise Texas more than anything else. Onions, marvelous onions. And I think that Billy Sol at one point was talked into picking up the tab for a couple of radio stations out in West Texas. Cliff--oh, what

Oral history transcript, Robert Short, interview 1 (I), 8/22/1979, by Joe B. Frantz (Item)

, and it was visible. A lot of the advertising was donated and that kind of thing, so I figured, well, the only things that these fellows can get is a visit with the President, so I arranged two of those meetings in the White House in the Oval Office. He was very kind

Oral history transcript, R. Sargent Shriver, interview 3 (III), 7/1/1982, by Michael L. Gillette (Item)

of kids in the inner cities of America. Well, I've been in that, I tell you, for five years in Chicago, the Board of Education, and I knew you did not go to them by advertising in Vogue magazine. You had to go to them through disc jockeys, billboards

Oral history transcript, Everett D. Collier, interview 1 (I), 3/13/1975, by Michael L. Gillette (Item)

Oral history transcript, Kenneth M. Birkhead, interview 2 (II), 1/13/1970, by T.H. Baker (Item)

Oral history transcript, James H. Blundell, interview 1 (I), 10/29/1974, by Michael L. Gillette (Item)

Oral history transcript, Warren G. Woodward, interview 1 (I), 6/3/1968, by Paul Bolton (Item)

Oral history transcript, J.J. Jake Pickle, interview 4 (IV), 8/25/1971, by Joe B. Frantz (Item)

, our state delegation, had already voted to support Mr. Johnson for favorite son. We were already committed, and we were already at work from here, but we were not advertised. There wasn't any point in proclaiming a Johnson headquarters, so we didn't

Oral history transcript, Thomas Francis "Mike" Gorman, interview 1 (I), 6/5/1985, by Clarence Lasby (Item)

Oral history transcript, Lady Bird Johnson, interview 16 (XVI), 1/29/1980-1/30/1980, by Michael L. Gillette (Item)

Oral history transcript, William H. Crook, interview 1 (I), 8/21/1969, by David G. McComb (Item)

and advertising abroad, and this was a trip to get more students from Saudi Arabia, India. And he asked--he didn't ask me to cancel that; he just said, "Shriver's going to be down next week, and I'd like for you to take him over and show him this base out here

Oral history transcript, Woodrow Bean, interview 1 (I), 3/13/1974, by Joe B. Frantz (Item)

Oral history transcript, Lawrence F. O'Brien, interview 21 (XXI), 6/18/1987, by Michael L. Gillette (Item)

procedures. It's forty-four pages long and quite detailed. It does go into overall campaign organization and then it breaks down into the campaign structure itself, organization, polling, media, films, campaign literature, advertising, policy and positions

Oral history transcript, Lincoln Gordon, interview 1 (I), 7/10/1969, by Paige E. Mulhollan (Item)

Oral history transcript, Samuel T. Williams, interview 1 (I), 3/2/1981, by Ted Gittinger (Item)