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  • to go head-to-head. The 1960 contrast between Nixon and John F. Kennedy illustrated Marshall McLuhan's dictum about the risks "hot" personalities face on television when confronting "cool" personalities. And, under the klieg lights, JFK was definitely
  • to go head-to-head. The 1960 contrast between Nixon and John F. Kennedy illustrated Marshall McLuhan's dictum about the risks "hot" personalities face on television when confronting "cool" personalities. And, under the klieg lights, JFK was definitely