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Oral history transcript, Robert G. Lewis, interview 1 (I), 2/6/1986, by Michael L. Gillette (Item)

on, and I spent quite a bit of my time writing speeches and position papers and direct mail advertising, letters to farm groups, things like that, in the campaign. And we got back to Washington after the election, and he called me on the phone and asked me

Oral history transcript, Roy L. McWilliams, interview 1 (I), 8/15/1979, by Michael L. Gillette (Item)

was in advertising. Roy Swift He and Anna Jane [?J were both teaching at Blanco. And he had an opportunity to lease this so-called newspaper and he needed somebody to help him, so naturally he started looking for me because I had been his assistant editor when he

Oral history transcript, Claude C. Wild, interview 2 (II), 10/3/1968, by David G. McComb (Item)

than any other one man had. The man who ran second was the man in the east end, the district attorney in this German section, which we didn't talk about. M: We didn't want to advertise him. He got second place. If the man was strong, you just

Oral history transcript, Lawrence F. O'Brien, interview 24 (XXIV), 7/22/1987, by Michael L. Gillette (Item)

and public perception of Humphrey; where O'Brien worked before and after the convention; the importance of television to Humphrey's campaign; meeting with Tony Schwartz to discuss campaign advertising and the spots Schwartz and another company created

Oral history transcript, Lawrence F. O'Brien, interview 30 (XXX), 11/4/1987, by Michael L. Gillette (Item)

the campaign; O'Brien's relationship with McGovern's campaign staff; campaign fund raising; Tony Schwartz's and Charles Guggenheim's television advertisements for McGovern; press claims that O'Brien was a figurehead; Frank Thompson's disenchantment

Oral history transcript, Paul Bolton and Dolly Bolton, interview 2 (II), 4/8/1981, by Michael L. Gillette (Item)

Brooks, was Edgar Perry's boy . He and his then-wife were strong Johnson supporters . So I assume that Perry was a Johnson supporter, too, on that basis . And Perry bought some advertising at KTBC for his subdivision, which was out here north and west

Oral history transcript, Raymond E. Buck, interview 1 (I), 5/27/1969, by David G. McComb (Item)

One other thing that we did, we got up some circulars or posters and dropped them from airplanes over the city after advertising that we were going to do it, that this was not a bombing expedition but that there would be some startling thing

Oral history transcript, Mamie Allison, interview 1 (I), 10/13/1986, by Christie L. Bourgeois (Item)

sister did. But I don't remember. anything like that? A: Not while I was there. But he certainly worked with them, and boy, they had their pictures in the paper, and there was more advertisements about that debating team than

Oral history transcript, Charles K. Boatner, interview 2 (II), 5/21/1969, by Joe B. Frantz (Item)

station and take it and that TV was coming so strong- the Star-Telegram had already had experience in it although they were still losing money, that they could see it was going to be a wonderful medium for advertising and for investment . So, he always

Oral history transcript, John G. Tower, interview 1 (I), 8/8/1971, by Joe B. Frantz (Item)

were just fresh off of advertising too. T: Right. It occurred to me that I was really a favorite for a run-off spot anyway, whether I ran first or second. And of course the Democrats' strength was diluted by the fact that there were five major

Oral history transcript, Mary Michelson Fish Johnson Haselton, interview 1 (I), 2/10/1977, by Michael L. Gillette (Item)

an advertisement at seven-thirty that morning from one of the local department stores advertising long sleeved, nylon nightgowns. He had a list of all the names of the female staff members with proper sizes, which someone had prepared for him, I assumed. Off we

Oral history transcript, Lady Bird Johnson, interview 25 (XXV), 1/2/1982-1/3/1982, by Michael L. Gillette (Item)

public relations, until finally there was a break between them, which was a great sadness to a lot of the friends, us among them. That's how we knew him, and he was helpful to us with the Busch advertising, Budweiser, on KTBC. When we got into buying

Oral history transcript, Ava Johnson Cox, interview 1 (I), 4/16/1985, by Ted Gittinger (Item)

Oral history transcript, John Henry Faulk, interview 1 (I), 12/15/1989, by Michael L. Gillette (Item)

Oral history transcript, Gordon Fulcher, interview 1 (I), 11/22/1968, by Paul Bolton (Item)

, as on a leave from the paper devoting my time fully to it, for about a couple of months. Then after I went back to the paper, as a sideline job, I did do publicity and advertising for the Lower Colorado River Authority and for the co-ops for two or three

Oral history transcript, Eugene B. Germany, interview 1 (I), 5/24/1969, by Dorothy Pierce (McSweeny) (Item)

Oral history transcript, Jack Valenti, interview 2 (II), 10/18/1969, by Joe B. Frantz (Item)

advertising agency around the clock for two straight nights and days and we completed the program. Meanwhile I was working with the advance men on this dinner. My first connection with the trip came when the President and the Vice President landed

Oral history transcript, Emma Long, interview 3 (III), 6/1/1987, by Christie L. Bourgeois (Item)

doing was putting economic pressure on KVET, through bankers and advertisers--big advertisers--and KVET got to the point where they couldn't--well, they felt that they couldn't afford it. So they, I'm sure, hated to do it but they had to, and Stuart knew

Oral history transcript, Edward P. Cliff, interview 1 (I), 1/6/1969, by Joe B. Frantz (Item)

Oral history transcript, John E. Babcock, interview 1 (I), 11/22/1983, by Michael L. Gillette (Item)

that allowed cities--well, actually it was a constitutional amendment--cities over a hundred thousand population could levy an ad valorem tax up to ten cents on a hundred dollar valuation for municipal advertising purposes. San Antonio had gotten that passed

Oral history transcript, W. Sherman Birdwell, Jr., interview 2 (II), 10/21/1970, by Joe B. Frantz (Item)

Oral history transcript, Lady Bird Johnson, interview 3 (III), 8/14/1977, by Michael L. Gillette (Item)

Oral history transcript, J.J. Jake Pickle, interview 1 (I), 5/31/1970, by Joe B. Frantz (Item)

acquainted and to be advertised, and it took a lot of work. F: What's a double truck ad? P: I don't know what it would cost. sides. Double truck--! call it, one on both An inside fold where it would be on both pages when you open the paper, you can't

Oral history transcript, R. Sargent Shriver, interview 1 (I), 8/20/1980, by Michael L. Gillette (Item)

Oral history transcript, Jake Jacobsen, interview 5 (V), 3/29/1988, by Michael L. Gillette (Item)

. J. "Jake" Pickle waiting all day to join LBJ on a trip to Texas; LBJ's temper and what/who angered him; why LBJ was harder on some people than others; Mrs. Johnson's role in supporting beautification; the outdoor advertiser billboard lobby; LBJ

Oral history transcript, Joseph W. Barr, interview 4 (IV), 6/10/1986, by Michael L. Gillette (Item)

of hot money in California. In other words, they were advertising and paying much more for deposits than the banks could pay on the East Coast. And what we did was to put a ceiling--it was 20 LBJ Presidential Library http://www.lbjlibrary.org ORAL

Oral history transcript, Elizabeth (Liz) Carpenter, interview 2 (II), 4/4/1969, by Joe B. Frantz (Item)

to handle it because if an idea that occurred in Charlottesville, Virginia, where a banker had used advertising money, instead of putting it in a billboard, to beautify the entrance to the town, i.f that could help somebody in Se8.ttle, Washington

Oral history transcript, Dorothy H. Jacobson, interview 2 (II), 4/23/1969, by T.H. Baker (Item)

that the I think it ought to have more really top level people in State concerned with public opinion in the United States. Now, I realize that the Congress has been very restrictive about you can't advertise yourself or build up your own programs

Oral history transcript, Paul B. Johnson, Jr., interview 1 (I), 9/8/1970, by T.H. Baker (Item)

at the time? J: The Governor's advisors were George Godwin, of Godwin Advertising Company in Jackson; Bill Simmons, who was the head of the Citizens Council at that time; George Yarbrough, who was president pro-tern of the Senate; and John McClellan

Oral history transcript, Edward Joseph, interview 2 (II), 2/23/1978, by Michael L. Gillette (Item)

could get national advertisers such as Budweiser and some of the others on a continuing basis, and that it would pay for the expenses, and anything above that would be profit. Senator Wirtz. So he went and talked to Wirtz advised him to go ahead

Oral history transcript, James Davis, interview 1 (I), 11/3/1983, by Michael L. Gillette (Item)

KTBC and they had advertised for a couple that wanted to work on a ranch. that time Majority Leader Lyndon Johnson. I had no idea it was for at I came from a country town, so I decided, well, this is a good time for me to go back to the country. So I

Oral history transcript, Floyd E. Dominy, interview 1 (I), 11/14/1968, by Joe B. Frantz (Item)

Oral history transcript, Milton S. Eisenhower, interview 1 (I), undated, by Joe B. Frantz (Item)

Oral history transcript, Francis C. Turner, interview 1 (I), 11/12/1968, by David G. McComb (Item)

they can be allowed to exist under provisions that allow them to achieve their advertising purpose and, at the same time, can be administered. Now the net effect of that is that there are large mileages of the systems of highways where these exceptions

Oral history transcript, Robert L. Hardesty, interview 1 (I), 3/26/1969, by Joe B. Frantz (Item)

covering the Hill and the Pentagon and did some public relations and advertising work. Then, in 1963, John Gronouski, who had just become Postmaster General, asked me to come over and write speeches for him, and I didn't know whether I really wanted

Oral history transcript, William W. Heath, interview 1 (I), 5/20/1970, by Joe B. Frantz (Item)

Oral history transcript, Harold J. Russell, interview 1 (I), 12/5/1968, by Dorothy Pierce (McSweeny) (Item)

aspects of the rehabilitation program. that has to be done, and is being done. This is one thing It's going to take time. And secondly, one of the major problems is that one of communications. Now the Advertising Council is undertaking a campaign

Oral history transcript, Harrison Salisbury, interview 1 (I), 6/26/1969, by Paige E. Mulhollan (Item)

subscriptions and advertisements. What in heavens name ever happened to the original cable I don't know. Because as soon as I got back to this country, I immediately called up Sydney Gruson, the publisher of the paper, and said, "For God's sake, Sydney, I

Oral history transcript, Emily Crow Selden, interview 1 (I), 1/10/1980, by Michael L. Gillette (Item)

. Bird played Sir Toby Belch, I bel ieve~ and Helen Bird, Malvolio, and I, the Fool. G: Who would attend these plays? S: Parents and fri ends of the students, in general. having been advertised. I don't remember any Twelfth Night may have been

Oral history transcript, Robert W. Murphey, interview 1 (I), 11/22/1983, by Ted Gittinger (Item)

with the elected county officials, walk around the square, shake hands, make a noon speech to one of the civic clubs, this type of campaign. No glamour, no great advertising or publicity campaigns. There were some mailings, of course, not like today