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Oral history transcript, Donald J. Cronin, interview 6 (VI), 3/29/1990, by Michael L. Gillette (Item)
  • the Outdoor Advertising Association that was in opposition to the measure. C: I would guess in Alabama we still have some of that kind of opposition but I don't remember, at that time, of having any crusade so to speak for or against. G: Any recollections
Oral history transcript, John W. Macy, interview 1 (I), 3/18/1969, by David G. McComb (Item)
  • was an advertising executive--was for his entire career until he retired in 1951. He was associated primarily with Field and Stream magazine, so I have something of an outdoorsman background via the advertising route. had been a school teacher. My mother [I
Oral history transcript, Harvey O. Payne, interview 1 (I), 10/15/1968, by Paul Bolton (Item)
  • to layout an ad and--nothing fancy because I wasn't a professional advertising mann--but at least we got the message when Johnson's helicopter was coming to town. PB: Most of these small towns that you went into, they dirn't have a daily newspaper. Would
Oral history transcript, David Ginsburg, interview 2 (II), 8/26/1988, by Michael L. Gillette (Item)
  • of Jack and his people. MG: Was money the central factor, do you think? DG: If you put it into terms of central factor the answer would have to be yes, because it's money that permits organization, money that permits advertising, money that permits you
Oral history transcript, Bess Abell, interview 3 (III), 7/1/1969, by T.H. Baker (Item)
  • to do that. Can't these people know that I just made a speech on television day before yesterday and said all these things!" But you just have to keep saying them. It's just like advertising Coca-Cola. When you get so you just can't stand it any more, I
Oral history transcript, Donald S. Thomas, interview 4 (IV), 3/23/1987, by Michael L. Gillette (Item)
  • three strong networks and one fourth weak network. Dallas, San Antonio, Fort Worth, Houston, Galveston--not Galveston, I don't think--were all in radio days what we called "must-buy markets." If an advertiser or a sponsor of a program wanted
Oral history transcript, Stuart Morrison Long, interview 1 (I), 8/13/1968, by Paul Bolton (Item)
  • Syers, Pickle, and Wynn Advertising Firm, which incidentally was kind of a spin-off from KVET. It soon became apparent that KVET couldn't support as many executives as it had so they organized an advertising agency for Pickle and Syers to leave
Oral history transcript, Robert W. Murphey, interview 2 (II), 2/8/1984, by Ted Gittinger (Item)
  • directors and advertising agencies that handle the media advertising. You know, when a fellow enters into a political race nowadays to run for a state office, it's almost like creating a new corporation and going into business. and a director
Oral history transcript, Willard Deason and Jeanne Deason, interview 6 (VI), 10/24/1985, by Lewis Gould (Item)
  • retailer just had not gotten adjusted to advertising on radio. We had no television then, but if they had been in the retailing business for ten years, twenty years, thirty years, the newspaper, that was advertising with them. This radio was just
Oral history transcript, Jonathan Daniels, interview 1 (I), 3/6/1971, by Joe B. Frantz (Item)
  • the feeling about race and so forth is strongest. in the Democratic ~~rty, And we managed to keep it with a lot of fighting up until the election right here recently. F: Yes, Nixon. D: Yes. F: Did it cost you advertising? D: No. F: It wasn't
Oral history transcript, Walter Jenkins, interview 12 (XII), 4/25/1984, by Michael L. Gillette (Item)
  • advertising on KTBC television, which was going on the air Thanksgiving Day. I was in New York for a number of weeks, maybe months, I don't remember. G: Why were you selected for the job or did you volunteer for it? What was the--? J: I just liked
Oral history transcript, Mary Lasker, interview 3 (III), 1/11/1984, by Clarence Lasby (Item)
  • histories: http://discoverlbj.org/exhibits/show/loh/oh Lasker -- III -- 13 alone, about a billion for heart. Unheard of. And no doctors think in those terms. But I happen to have been married to a man who really invented modern advertising and who
Oral history transcript, John N. Luft, interview 1 (I), 11/27/1968, by T.H. Baker (Item)
  • ://www.lbjlibrary.org ORAL HISTORY TRANSCRIPT Lyndon B. Johnson Library Oral Histories [NAID 24617781] More on LBJ Library oral histories: -19http://discoverlbj.org/exhibits/show/loh/oh free service, and then we do have a small budget for paid advertising. B: Some
Oral history transcript, Florence Mahoney, interview 1 (I), 6/13/1989, by Michael L. Gillette (Item)
  • . They personally weren't very interested in anything like that because he was an advertising man and they were more 3 LBJ Presidential Library http://www.lbjlibrary.org ORAL HISTORY TRANSCRIPT Lyndon B. Johnson Library Oral Histories [NAID 24617781] More
Oral history transcript, Carl T. Curtis, interview 1 (I), 3/10/1978, by Michael L. Gillette (Item)
  • dollars. I think it was a policy In the course of selling that, an emissary came to the insurance agent and said, "The Senator can buy that back in Texas from an agent who takes advertising over his television station, and we think you should meet
Oral history transcript, Howard Bertsch, interview 1 (I), 10/21/1968, by Paige E. Mulhollan (Item)
  • . For example, we don't advertise in the local press ; we don't buy spot commercials on rural television and radio stations . We do, however, believe that doing good work in a community is perhaps our best advertisement . Neighbor-to-neighbor, man-to-man
Oral history transcript, Elizabeth (Liz) Carpenter, interview 3 (III), 5/15/1969, by Joe B. Frantz (Item)
  • that department was relevant to the trip you were taking or the mission you were taking. I could certainly borrow people from the Interior Department to work on trips to the national parks. know, it paid off for Stu Udall to be advertising the parks. could he
Oral history transcript, Dudley T. Dougherty, interview 1 (I), 12/27/1971, by Joe B. Frantz (Item)
Oral history transcript, Sam V. Stone, interview 1 (I), 5/29/1968, by Paul Bolton (Item)
  • young fellow who was very energetic, and he really knew where he wanted to go and he really went to that top spot. PB: Tell us something about campaign methods back in '37. SVS: Well, we did some newspaper advertising but most of it was personal
Oral history transcript, Robert Taft, Jr., interview 1 (I), 5/21/1969, by Paige E. Mulhollan (Item)
  • a dominant factor, in many ways, and represented on Young's part a very clever handling of a particular situation and a good assessment of it, without which I don't think he would have won. That was that in all of his advertising, billboards, bumper
Oral history transcript, Horace E. Richards, interview 1 (I), 12/19/1985, by Ted Gittinger (Item)
Oral history transcript, Payne Rountree, interview 1 (I), undated, by Eric F. Goldman (Item)
  • advertisement for Ford automobile of 40 years ago. When you fellows wanted some food, what did you do --did you stop and make it or buy it? R: We cooked along the road, cooked up stuff, and then ate it. G: What did you eat? R: I don't remember. That’s been
Oral history transcript, Ralph Moreland, interview 1 (I), 4/14/1971, by David G. McComb (Item)
  • : No. Not in business matters. No. Mc: Your contact with business with Johnson, then, was through KTBC. IV1: KTBC. As an advertiser has been the business contact. live heard, too, that she's a real capable, intelligent, smart woman. lid also heard that she
Oral history transcript, Wilton Woods and Virginia Woods, interview 5 (V), 4/14/1983, by Michael L. Gillette (Item)
  • . typists. I did not pay radio advertising. I paid the These girls were my responsibility, to see that they came to work and that they got paid LBJ Presidential Library http://www.lbjlibrary.org ORAL HISTORY TRANSCRIPT Lyndon B. Johnson Library Oral
Oral history transcript, Charles M. Maguire, interview 1 (I), 7/8/1969, by Dorothy Pierce (McSweeny) (Item)
  • Escapee Program in Nuremberg in the early fifties. I also had considerable experience in advertising and public relations. In early 1960 I decided to leave that world of advertising and public relations and return to Columbia University in New York City
Oral history transcript, Lawrence F. O'Brien, interview 15 (XV), 11/20/1986, by Michael L. Gillette (Item)
  • [research and development], accepted the realities of life regarding the unions. Then [we] organized national advertisers to do public service, selling zip code. Here you are, with a volume of mail equal the volume of the entire rest of the world, growing
Oral history transcript, James Robinson, interview 1 (I), 2/21/1985, by Ted Gittinger (Item)
  • , there is a note that Sterling Lord called and said, "I have a contract with Coward-McCann," a small house as he described it--and it was. They were also publishing a book about Bobby Kennedy that was in the works and was being advertised. I was expected to finish
Oral history transcript, Bess Whitehead Scott, interview 1 (I), 3/31/1987, by Christie L. Bourgeois (Item)
  • for the paper--I was so inexperienced that I didn't know that that's what they were--to advertise the paper and advertise the theatre, that they went together, and they had kid matinees, moving pictures, Mary Pickford and the Keystone Cops and everything like
Oral history transcript, Oscar L. Chapman, interview 1 (I), 8/15/1972, by Joe B. Frantz (Item)
  • . It was almost It was fantastic. F: They just advertised him, didn't they? . C: Oh, they advertised him so well, everybody wanted to know what this was all about. And as they went into it, this causing them all to study it very sincerely, and that was just
Oral history transcript, Joseph A. Califano, interview 31 (XXXI), 7/11/1988, by Michael L. Gillette (Item)
  • tests, or meet the levels needed to be in the army, or what have you, we wouldn't have to draft that many people. And thirdly, the use of the military bases to say that anybody that advertises housing on a military base has to, it's got
Oral history transcript, Joseph A. Califano, interview 49 (XLIX), 7/18/1989, by Michael L. Gillette (Item)
  • with employment discrimination. We looked, I believe, at requiring--military installations maybe even had an order issued saying that you couldn't advertise your rooming house or your rooms on the post, on the military installation, unless you agreed to say anyone
Oral history transcript, Joseph A. Califano, interview 52 (LII), 8/15/1989, by Michael L. Gillette (Item)
  • --and I notice here in one of them, she called the South "a depressed area;" she overstated what we were doing in terms of coverage of workers; she gave too much credit to the minimum wage. I mean, it was an advertising statement, not a political statement
Oral history transcript, Lawrence F. O'Brien, interview 25 (XXV), 8/25/1987, by Michael L. Gillette (Item)
  • -third. That meeting emphasized advertising and media with Joe Napolitan leading the discussion. That brought us to campaign materials and Geri Joseph gave a detailed report on women's activities. Bob McCandless reported on the regional meetings which
  • City speech on Vietnam; Nixon's continued refusal to debate Humphrey; buying television time for Humphrey; poll results; Humphrey dealing with hecklers; a lack of funding for campaign materials; television advertisements for Edmund Muskie; Humphrey's
Oral history transcript, Walter Jenkins, interview 10 (X), 10/6/1983, by Michael L. Gillette (Item)
  • in it later, left the government actually, went to New York, lived there. G: When was this? In 1952? J: In 1952, before we went on the air. advertising in New York. world. Went off the payroll and sold Thought I was the hottest salesman
Oral history transcript, Earle C. Clements, interview 1 (I), 10/24/1974, by Michael L. Gillette (Item)
  • an advertisement in which he had lifted from the Congressional Record, something that was pretty near an indication that Johnson had endorsed Malone. Well, he thought very kindly toward Malone as I did. Malone was one Republican that was kind of my assignment when
Oral history transcript, S. Douglass Cater, interview 4 (IV), 4/24/1981, by Clarence Lasby (Item)
  • Labeling and Advertising Act. I wondered if you remembered anything about that. It interested me because--I didn't find a great amount of material on it, but what seemed to be clear from 1965 through--I think it's a separate-what seemed to be interesting
  • Health care reform; Mary Lasker; White House Health Conference, 1965; Federal Cigarette Labeling and Advertising Act; Family Assistance Program.
Oral history transcript, Joe W. Fleming II, interview 1 (I), 2/19/1969, by Stephen Goodell (Item)
  • is an Appalachian trait. G:Hould you say that it was a build-cities program? F: Yes, although I don't think it was advertised that way, and I WOUldn't advertise it that way today, because there's a great deal of parochialism among these county governments and among
Oral history transcript, Jack Valenti, interview 4 (IV), 3/3/1971, by Joe B. Frantz (Item)
  • Oral Histories [NAID 24617781] on Doyle Dane Bernbach to do the advertising. charge of that. More on LBJ Library oral histories: http://discoverlbj.org/exhibits/show/loh/oh Bill Bernbach was in We met occasionally with them, though Bill had a larger
Oral history transcript, Jack Valenti, interview 5 (V), 7/12/1972, by Joe B. Frantz (Item)
  • come from the advertising world. I was asked to address the American Advertising Association in Boston, and I asked the President if I could be off to make the speech. He said fine; he did not ask to look at my speech, I didn't show it to him
Oral history transcript, John W. Hechinger, interview 1 (I), 3/5/1969, by David G. McComb (Item)